In this economy and depressed housing market, one of the biggest questions people are asking is, why isn't my home selling?  The home could have been on the market for months and no purchase offers have been made.

Maybe it is time to examine your selling strategy to see if you can make some changes to get that house moving in the direction -- toward a sell and closing.

Keep abreast of the homes that have sold in your neighborhood. If 90% of the homes in your market aren't selling, then your home has to outshine that 90% to get into the top 10%. Don't depend on facts or figures about completed sales beacuse the data may be wrong.  Look at pending sales figures for the most up-to-date information. These are the homes you want to copy.

Is your home comparable to the pending sales?  Take a critical look at your home.  Does it need repairs? Upgrades?  Do the top 10% of homes have new carpeting and your carpet is old or worn, then replace it.  Paint the walls a neutral color. 

Photography

Do you have good photos of your home? Do you have more than one photo?  Hiring a professional photographer may be your best idea.  If you find a photographer that is experienced in real estate, they can help you get each shot set up.  If your photographer is not very experienced then have him shoot wide angle photos with plenty of light showcasing your home's best feature.

Unless your bedrooms are significantly different, just photograph the largest one.  Make certain you or your photographer doesn’t get into the picture in mirror or glass door reflections.  You don't need photos of a narrow hallway.  Take many pictures of the kitchen from different angels.  Set the dining room table with a neutral table cloth and your best china before photographing it.  Make your living room look more spacious by moving out some furniture.  Take a picture of the entryway, flower gardens, and the backyard.  Add a good caption to each photo.

Another method for attracting buyers is going to http://www.findbuyers.com for a unique approach in buyer and selling matching that works like a dating site.  Findbuyers.com uses a 30 point matching system to ensure you find the house you want, in the area you want.  We have clients in the Washington DC Metro area and most major cities in the Mid-Atlantic region.  Signing up is free, so go to http://www.findbuyers.com and register, today.